Digital Marketing: A Complete Introduction
Digital marketing is the promotion of products, services, or brands using online platforms and digital technologies . Unlike traditional marketing (TV, radio, newspapers), digital marketing allows businesses to reach their target audience faster, cheaper, and more effectively through the internet. In today’s digital world, people spend most of their time online—on search engines, social media, websites, and mobile apps. Digital marketing helps businesses connect with customers where they already are . Key Types of Digital Marketing 1. Search Engine Optimization (SEO) SEO is the process of optimizing a website so it ranks higher on search engines like Google. Better rankings mean more organic (free) traffic and higher credibility. 2. Content Marketing This focuses on creating valuable content such as blogs, videos, infographics, and ebooks to educate, inform, and attract customers instead of directly selling to them. 3. Social Media Marketing (SMM) Social media platforms like Facebo...